Start concepts

# Start concepts Use this page when you keep seeing Enad terms that feel familiar enough to recognize but not clear enough to use with confidence. > This page is guidance only. It explains the model in plain English and routes you to the right docs surface. Exact SDK exports, API fields, Search operations, event payloads, and generated types stay owned by package artifacts, OpenAPI or generated reference artifacts, Search artifacts, and source repositories. ## Why these terms matter The docs often branch by surface: React SDK, APIs, Search, Media, Events, or generated reference. Before you pick one of those routes, it helps to understand the shared model underneath them. ## Recommended reading order 1. **How Enad works** — start with the short mental model on [How Enad works](/start/how-enad-works). 2. **Store groups and markets** — learn how selling context and market context work together on [Store groups and markets](/start/concepts/store-groups-and-markets). 3. **Teams, apps, and environments** — learn how workspace, surface, and runtime stage fit together on [Teams, apps, and environments](/start/concepts/teams-apps-and-environments). 4. **Products, variants, prices, and stock** — learn how a shopper-recognizable product differs from a specific purchasable version on [Products, variants, prices, and stock](/start/concepts/products-variants-prices-and-stock). 5. **Content, assets, and customer data** — learn why a storefront also depends on descriptive content, media, and customer context on [Content, assets, and customer data](/start/concepts/content-assets-and-customer-data). ## Concept pages in this section - **[Store groups and markets](/start/concepts/store-groups-and-markets)** — explains the difference between selling context and local market context. - **[Teams, apps, and environments](/start/concepts/teams-apps-and-environments)** — explains the top-level workspace, the concrete surface inside it, and the runtime stage you are working in. - **[Products, variants, prices, and stock](/start/concepts/products-variants-prices-and-stock)** — explains the difference between the product a shopper recognizes and the specific purchasable version, plus how price and availability can vary by context. - **[Content, assets, and customer data](/start/concepts/content-assets-and-customer-data)** — explains why Enad is broader than catalog data alone and how content, media, customer information, and storefront experience fit together. ## Next routes by job - **Building storefront UI?** Start with [React SDK latest](/react-sdk/latest). - **Choosing or integrating REST APIs?** Start with [APIs](/apis). - **Working on search, autocomplete, or facets?** Start with [Search latest](/search/latest). - **Working with assets, images, or media delivery?** Start with [Media](/media). - **Need exact generated contract evidence?** Start with [Reference](/reference).