Tags

Use the section that matches your caller: storefront clients use Shopper REST or Search, trusted services use Management, and signed-in customer flows use Auth. Prefer Search API for new discovery-heavy storefront work.

Use Tags when the job is about reusable catalog labels, tag availability by market, or tag relationships to products and variants.

Management API tag operations own tag creation, updates, deletion, market association, product-by-tag listing, and bulk product/variant tag relationships. Shopper API tag routes are read-only compatibility routes for storefront tag reads; prefer Search for new discovery-heavy storefront work.

Use tag relationship operations when the tag already exists and the product, variant, or market association is changing. Use the tag create/update/delete operations when the tag record itself is changing.

For workflow guidance across reusable labels, taxonomy, curated merchandising groups, brand/series records, templates, and storefront discovery reads, see Catalog organization and discovery.

Shopper API · read

Read and inspect

Management API · read, create, update, remove, and bulk operations

Read and inspect

Create or attach

Update or repair

Remove or deactivate

Bulk operations