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Fetch product by slug

Fetch product by slug Deprecated. Use https://graphql.enad.io instead.

GET/api/v1/omni/:app_id/:store_group/:market/:locale/products/slug/:slug
API
Shopper
Updated
Apr 26, 2026

shopper-api:GET:/api/v1/omni/:app_id/:store_group/:market/:locale/products/slug/:slug

Fetch product by slug Deprecated. Use https://graphql.enad.io instead.

API ownership

  • API family: Shopper API
  • Best for: Public storefront catalog reads and shopper-facing product discovery.
  • Prefer Search API for: New product discovery, facets, autocomplete, and other search-heavy storefront flows.
  • Do not use from: Trusted admin integrations that create, update, or delete merchant-owned data.
  • Guide route: /apis/shopper/latest

The OpenAPI contract defines the method, path, parameters, request body, and responses for this operation.

Operation

  • Method: GET
  • Path: /api/v1/omni/:app_id/:store_group/:market/:locale/products/slug/:slug
  • Summary: Fetch product by slug
  • Description: Fetch product by slug Deprecated. Use https://graphql.enad.io instead.
  • OpenAPI contract: shopper-api
  • Operation ID: Not documented in the OpenAPI contract.

Operation key uses API family, method, and path because this OpenAPI contract does not publish an operation ID.

Parameters5 parameters
NameInRequiredTypeDescription
app_idpathYesstringApp ID
store_grouppathYesstringStore group slug
marketpathYesstringMarket slug
localepathYesstringAlpha 2 country code. e.g se
slugpathYesstringThe product slug
Request bodyNo documented body

Not documented in the OpenAPI contract.

Responses3 statuses
StatusDescriptionContent
200Productapplication/json (object)
404Product not foundapplication/json (object)
500Internal server errorapplication/json (object)

200 - object

Product With Bundles Response

PropertyTypeRequiredDetails
dataobjectNo-
Product With Bundles
PropertyTypeRequiredDetails
attributesobjectNo-
brandsobjectNo-
bundlesobject[]No-
categoriesobject[]No-
collectionsobject[]No-
created_atstringNo-
custom_fieldsobjectNo-
descriptionstringNo-
filesobject[]No-
html_descriptionstringNo-
html_short_descriptionstringNo-
idstringNo-
imagesobject[]No-
in_stockbooleanNo-
is_activebooleanNo-
meta_descriptionstringNo-
meta_titlestringNo-
product_namestringNo-
product_numberstringNo-
ranknumberNo-
redirectsobjectNo-
related_productsobject[]No-
short_descriptionstringNo-
slugstringNo-
slug_translationsobjectNo-
statusstringNo-
tagsobject[]No-
third_party_linksobject[]No-
updated_atstringNo-
variantsobject[]No-
videosobject[]No-
Product Brand
PropertyTypeRequiredDetails
addressobjectNo-
namestringNo-
seriesobjectNo-
slugstringNo-
Brand Address
PropertyTypeRequiredDetails
citystringNo-
co_addressstringNo-
countrystringNo-
emailstringNo-
house_numberstringNo-
postal_codestringNo-
state_provincestringNo-
street_addressstringNo-
Product Series
PropertyTypeRequiredDetails
namestringNo-
slugstringNo-
Bundle
PropertyTypeRequiredDetails
attributesobjectNo-
descriptionstringNo-
discountsobjectNo-
idstringNo-
item_rulesobject[]No-
namestringNo-
productsobject[]No-
valid_date_rangeobjectNo-
Product Category
PropertyTypeRequiredDetails
attributesobjectNo-
cover_urlstringNo-
full_path_namestring[]No-
full_uri_translationsobjectNo-
idstringNo-
namestringNo-
orderintegerNo-
parent_idstringNo-
redirectsobjectNo-
slug_translationsobjectNo-
sort_orderintegerNo-
statusstringNo-
sub_categoriesobject[]No-
uristringNo-
Product Collection
PropertyTypeRequiredDetails
childrenobject[]No-
idstringNo-
orderintegerNo-
parent_idstringNo-
titlestringNo-
uristringNo-
File
PropertyTypeRequiredDetails
attributesobjectNo-
titlestringNo-
typestringNo-
urlstringNo-
Image
PropertyTypeRequiredDetails
altstringNo-
attributesobjectNo-
blurhashstringNo-
custom_fieldsobjectNo-
sortintegerNo-
titlestringNo-
urlstringNo-
Product Relations
PropertyTypeRequiredDetails
directionstringNo-
idstringNo-
main_productstringNo-
productsobject[]No-
titlestringNo-
typestringNo-
Product Tag
PropertyTypeRequiredDetails
attributesobjectNo-
created_atstringNo-
filterablebooleanNo-
idstringNo-
keystringNo-
namestringNo-
orderintegerNo-
statusstringNo-
updated_atstringNo-
PropertyTypeRequiredDetails
idstringNo-
titlestringNo-
typestringNo-
urlstringNo-
Variant
PropertyTypeRequiredDetails
attributesobjectNo-
custom_fieldsobjectNo-
descriptionstringNo-
dimensionsobjectNo-
idstringNo-
image_urlstringNo-
imagesobject[]No-
inventoriesobject[]No-
is_activebooleanNo-
packaging_dimensionsobjectNo-
pricesobject[]No-
shipping_attributesstring[]No-
tagsobject[]No-
validate_stockbooleanNo-
variant_namestringNo-
variant_numberstringNo-
videosobject[]No-
Video
PropertyTypeRequiredDetails
attributesobjectNo-
descriptionstringNo-
titlestringNo-
urlstringNo-
{
  "data": {
    "attributes": {},
    "brands": {
      "address": {
        "city": "string",
        "co_address": "string",
        "country": "string",
        "email": "string",
        "house_number": "string",
        "postal_code": "string",
        "state_province": "string",
        "street_address": "string"
      },
      "name": "string",
      "series": {
        "name": "string",
        "slug": "string"
      },
      "slug": "string"
    },
    "bundles": [
      {
        "attributes": {},
        "description": "string",
        "discounts": {
          "fixed_discounts": null,
          "percentage": null,
          "type": null
        },
        "id": "string",
        "item_rules": [],
        "name": "string",
        "products": [],
        "valid_date_range": {
          "from": null,
          "to": null
        }
      }
    ],
    "categories": [
      {
        "attributes": {},
        "cover_url": "string",
        "full_path_name": [],
        "full_uri_translations": {},
        "id": "string",
        "name": "string",
        "order": 0,
        "parent_id": "string",
        "redirects": {},
        "slug_translations": {},
        "sort_order": 0,
        "status": "string",
        "sub_categories": [],
        "uri": "string"
      }
    ],
    "collections": [
      {
        "children": [],
        "id": "string",
        "order": 0,
        "parent_id": "string",
        "title": "string",
        "uri": "string"
      }
    ],
    "created_at": "string",
    "custom_fields": {},
    "description": "string",
    "files": [
      {
        "attributes": {},
        "title": "string",
        "type": "string",
        "url": "string"
      }
    ],
    "html_description": "string",
    "html_short_description": "string",
    "id": "string",
    "images": [
      {
        "alt": "string",
        "attributes": {},
        "blurhash": "string",
        "custom_fields": {},
        "sort": 0,
        "title": "string",
        "url": "string"
      }
    ],
    "in_stock": false,
    "is_active": false,
    "meta_description": "string",
    "meta_title": "string",
    "product_name": "string",
    "product_number": "string",
    "rank": 0,
    "redirects": {},
    "related_products": [
      {
        "direction": "string",
        "id": "string",
        "main_product": "string",
        "products": [],
        "title": "string",
        "type": "string"
      }
    ],
    "short_description": "string",
    "slug": "string",
    "slug_translations": {},
    "status": "string",
    "tags": [
      {
        "attributes": {},
        "created_at": "string",
        "filterable": false,
        "id": "string",
        "key": "string",
        "name": "string",
        "order": 0,
        "status": "string",
        "updated_at": "string"
      }
    ],
    "third_party_links": [
      {
        "id": "string",
        "title": "string",
        "type": "string",
        "url": "string"
      }
    ],
    "updated_at": "string",
    "variants": [
      {
        "attributes": {},
        "custom_fields": {},
        "description": "string",
        "dimensions": {
          "capacity_milliliter": null,
          "depth": null,
          "diameter": null,
          "height": null,
          "length": null,
          "weight": null,
          "width": null
        },
        "id": "string",
        "image_url": "string",
        "images": [],
        "inventories": [],
        "is_active": false,
        "packaging_dimensions": {
          "capacity_milliliter": null,
          "depth": null,
          "diameter": null,
          "height": null,
          "length": null,
          "weight": null,
          "width": null
        },
        "prices": [],
        "shipping_attributes": [],
        "tags": [],
        "validate_stock": false,
        "variant_name": "string",
        "variant_number": "string",
        "videos": []
      }
    ],
    "videos": [
      {
        "attributes": {},
        "description": "string",
        "title": "string",
        "url": "string"
      }
    ]
  }
}

404 - object

Error Message

PropertyTypeRequiredDetails
messagestringNo-

Generated example (synthetic):

{
  "message": "string"
}

500 - object

Error Message

PropertyTypeRequiredDetails
messagestringNo-

Generated example (synthetic):

{
  "message": "string"
}

Contract identity

Use these fields to confirm you are implementing the intended endpoint contract.

  • API family: Shopper API
  • Method: GET
  • Path: /api/v1/omni/:app_id/:store_group/:market/:locale/products/slug/:slug
  • Operation ID: Not documented in the OpenAPI contract.
  • OpenAPI tag: Products
  • OpenAPI summary: Fetch product by slug

Fetch product by slug

# Fetch product by slug Fetch product by slug Deprecated. Use https://graphql.enad.io instead.
GET /api/v1/omni/:app_id/:store_group/:market/:locale/products/slug/:slug
Purpose

Fetch product by slug Deprecated.

Required inputs

app_id path store_group path market path locale path slug path

Primary response

200 ยท Product

Operation key

shopper-api:GET:/api/v1/omni/:app_id/:store_group/:market/:locale/products/slug/:slug

## API ownership - API family: Shopper API - Best for: Public storefront catalog reads and shopper-facing product discovery. - Prefer Search API for: New product discovery, facets, autocomplete, and other search-heavy storefront flows. - Do not use from: Trusted admin integrations that create, update, or delete merchant-owned data. - Guide route: [/apis/shopper/latest](/apis/shopper/latest) The OpenAPI contract defines the method, path, parameters, request body, and responses for this operation. ## Operation - Method: `GET` - Path: `/api/v1/omni/:app_id/:store_group/:market/:locale/products/slug/:slug` - Summary: Fetch product by slug - Description: Fetch product by slug Deprecated. Use https://graphql.enad.io instead. - OpenAPI contract: shopper-api - Operation ID: Not documented in the OpenAPI contract. - Stable operation key: `shopper-api:GET:/api/v1/omni/:app_id/:store_group/:market/:locale/products/slug/:slug` Operation key uses API family, method, and path because this OpenAPI contract does not publish an operation ID. ## Parameters | Name | In | Required | Type | Description | | --- | --- | --- | --- | --- | | app_id | path | Yes | string | App ID | | store_group | path | Yes | string | Store group slug | | market | path | Yes | string | Market slug | | locale | path | Yes | string | Alpha 2 country code. e.g `se` | | slug | path | Yes | string | The product slug | ## Request body Not documented in the OpenAPI contract. ## Responses | Status | Description | Content | | --- | --- | --- | | 200 | Product | application/json (object) | | 404 | Product not found | application/json (object) | | 500 | Internal server error | application/json (object) | ### 200 - object #### Product With Bundles Response | Property | Type | Required | Details | | --- | --- | --- | --- | | `data` | object | No | - | ##### Product With Bundles | Property | Type | Required | Details | | --- | --- | --- | --- | | `attributes` | object | No | - | | `brands` | object | No | - | | `bundles` | object[] | No | - | | `categories` | object[] | No | - | | `collections` | object[] | No | - | | `created_at` | string | No | - | | `custom_fields` | object | No | - | | `description` | string | No | - | | `files` | object[] | No | - | | `html_description` | string | No | - | | `html_short_description` | string | No | - | | `id` | string | No | - | | `images` | object[] | No | - | | `in_stock` | boolean | No | - | | `is_active` | boolean | No | - | | `meta_description` | string | No | - | | `meta_title` | string | No | - | | `product_name` | string | No | - | | `product_number` | string | No | - | | `rank` | number | No | - | | `redirects` | object | No | - | | `related_products` | object[] | No | - | | `short_description` | string | No | - | | `slug` | string | No | - | | `slug_translations` | object | No | - | | `status` | string | No | - | | `tags` | object[] | No | - | | `third_party_links` | object[] | No | - | | `updated_at` | string | No | - | | `variants` | object[] | No | - | | `videos` | object[] | No | - | ##### Product Brand | Property | Type | Required | Details | | --- | --- | --- | --- | | `address` | object | No | - | | `name` | string | No | - | | `series` | object | No | - | | `slug` | string | No | - | ##### Brand Address | Property | Type | Required | Details | | --- | --- | --- | --- | | `city` | string | No | - | | `co_address` | string | No | - | | `country` | string | No | - | | `email` | string | No | - | | `house_number` | string | No | - | | `postal_code` | string | No | - | | `state_province` | string | No | - | | `street_address` | string | No | - | ##### Product Series | Property | Type | Required | Details | | --- | --- | --- | --- | | `name` | string | No | - | | `slug` | string | No | - | ##### Bundle | Property | Type | Required | Details | | --- | --- | --- | --- | | `attributes` | object | No | - | | `description` | string | No | - | | `discounts` | object | No | - | | `id` | string | No | - | | `item_rules` | object[] | No | - | | `name` | string | No | - | | `products` | object[] | No | - | | `valid_date_range` | object | No | - | ##### Product Category | Property | Type | Required | Details | | --- | --- | --- | --- | | `attributes` | object | No | - | | `cover_url` | string | No | - | | `full_path_name` | string[] | No | - | | `full_uri_translations` | object | No | - | | `id` | string | No | - | | `name` | string | No | - | | `order` | integer | No | - | | `parent_id` | string | No | - | | `redirects` | object | No | - | | `slug_translations` | object | No | - | | `sort_order` | integer | No | - | | `status` | string | No | - | | `sub_categories` | object[] | No | - | | `uri` | string | No | - | ##### Product Collection | Property | Type | Required | Details | | --- | --- | --- | --- | | `children` | object[] | No | - | | `id` | string | No | - | | `order` | integer | No | - | | `parent_id` | string | No | - | | `title` | string | No | - | | `uri` | string | No | - | ##### File | Property | Type | Required | Details | | --- | --- | --- | --- | | `attributes` | object | No | - | | `title` | string | No | - | | `type` | string | No | - | | `url` | string | No | - | ##### Image | Property | Type | Required | Details | | --- | --- | --- | --- | | `alt` | string | No | - | | `attributes` | object | No | - | | `blurhash` | string | No | - | | `custom_fields` | object | No | - | | `sort` | integer | No | - | | `title` | string | No | - | | `url` | string | No | - | ##### Product Relations | Property | Type | Required | Details | | --- | --- | --- | --- | | `direction` | string | No | - | | `id` | string | No | - | | `main_product` | string | No | - | | `products` | object[] | No | - | | `title` | string | No | - | | `type` | string | No | - | ##### Product Tag | Property | Type | Required | Details | | --- | --- | --- | --- | | `attributes` | object | No | - | | `created_at` | string | No | - | | `filterable` | boolean | No | - | | `id` | string | No | - | | `key` | string | No | - | | `name` | string | No | - | | `order` | integer | No | - | | `status` | string | No | - | | `updated_at` | string | No | - | ##### Third Party Link | Property | Type | Required | Details | | --- | --- | --- | --- | | `id` | string | No | - | | `title` | string | No | - | | `type` | string | No | - | | `url` | string | No | - | ##### Variant | Property | Type | Required | Details | | --- | --- | --- | --- | | `attributes` | object | No | - | | `custom_fields` | object | No | - | | `description` | string | No | - | | `dimensions` | object | No | - | | `id` | string | No | - | | `image_url` | string | No | - | | `images` | object[] | No | - | | `inventories` | object[] | No | - | | `is_active` | boolean | No | - | | `packaging_dimensions` | object | No | - | | `prices` | object[] | No | - | | `shipping_attributes` | string[] | No | - | | `tags` | object[] | No | - | | `validate_stock` | boolean | No | - | | `variant_name` | string | No | - | | `variant_number` | string | No | - | | `videos` | object[] | No | - | ##### Video | Property | Type | Required | Details | | --- | --- | --- | --- | | `attributes` | object | No | - | | `description` | string | No | - | | `title` | string | No | - | | `url` | string | No | - |
Generated example (synthetic) ```json { "data": { "attributes": {}, "brands": { "address": { "city": "string", "co_address": "string", "country": "string", "email": "string", "house_number": "string", "postal_code": "string", "state_province": "string", "street_address": "string" }, "name": "string", "series": { "name": "string", "slug": "string" }, "slug": "string" }, "bundles": [ { "attributes": {}, "description": "string", "discounts": { "fixed_discounts": null, "percentage": null, "type": null }, "id": "string", "item_rules": [], "name": "string", "products": [], "valid_date_range": { "from": null, "to": null } } ], "categories": [ { "attributes": {}, "cover_url": "string", "full_path_name": [], "full_uri_translations": {}, "id": "string", "name": "string", "order": 0, "parent_id": "string", "redirects": {}, "slug_translations": {}, "sort_order": 0, "status": "string", "sub_categories": [], "uri": "string" } ], "collections": [ { "children": [], "id": "string", "order": 0, "parent_id": "string", "title": "string", "uri": "string" } ], "created_at": "string", "custom_fields": {}, "description": "string", "files": [ { "attributes": {}, "title": "string", "type": "string", "url": "string" } ], "html_description": "string", "html_short_description": "string", "id": "string", "images": [ { "alt": "string", "attributes": {}, "blurhash": "string", "custom_fields": {}, "sort": 0, "title": "string", "url": "string" } ], "in_stock": false, "is_active": false, "meta_description": "string", "meta_title": "string", "product_name": "string", "product_number": "string", "rank": 0, "redirects": {}, "related_products": [ { "direction": "string", "id": "string", "main_product": "string", "products": [], "title": "string", "type": "string" } ], "short_description": "string", "slug": "string", "slug_translations": {}, "status": "string", "tags": [ { "attributes": {}, "created_at": "string", "filterable": false, "id": "string", "key": "string", "name": "string", "order": 0, "status": "string", "updated_at": "string" } ], "third_party_links": [ { "id": "string", "title": "string", "type": "string", "url": "string" } ], "updated_at": "string", "variants": [ { "attributes": {}, "custom_fields": {}, "description": "string", "dimensions": { "capacity_milliliter": null, "depth": null, "diameter": null, "height": null, "length": null, "weight": null, "width": null }, "id": "string", "image_url": "string", "images": [], "inventories": [], "is_active": false, "packaging_dimensions": { "capacity_milliliter": null, "depth": null, "diameter": null, "height": null, "length": null, "weight": null, "width": null }, "prices": [], "shipping_attributes": [], "tags": [], "validate_stock": false, "variant_name": "string", "variant_number": "string", "videos": [] } ], "videos": [ { "attributes": {}, "description": "string", "title": "string", "url": "string" } ] } } ```
### 404 - object #### Error Message | Property | Type | Required | Details | | --- | --- | --- | --- | | `message` | string | No | - | **Generated example (synthetic):** ```json { "message": "string" } ``` ### 500 - object #### Error Message | Property | Type | Required | Details | | --- | --- | --- | --- | | `message` | string | No | - | **Generated example (synthetic):** ```json { "message": "string" } ``` ## Contract identity Use these fields to confirm you are implementing the intended endpoint contract. - API family: Shopper API - Method: `GET` - Path: `/api/v1/omni/:app_id/:store_group/:market/:locale/products/slug/:slug` - Operation ID: Not documented in the OpenAPI contract. - Stable operation key: `shopper-api:GET:/api/v1/omni/:app_id/:store_group/:market/:locale/products/slug/:slug` - OpenAPI tag: Products - OpenAPI summary: Fetch product by slug